DATABANQUE | Marketing Data Management

Marketing Data Management


		Lead Fulfillment and Management Multi-Channel Customer Service Warranty Registration Customer Profiling and Segmentation Incentive Program Management

				Lead Fulfillment and Management
				DataBanque’s lead management programs enable you to understand how, when and why leads originate, to reduce the cost of sales and ultimately increase revenue. Lead management includes the capture of mail, phone and Web based leads; selection and fulfillment of the right literature; qualification according to your criteria and distribution through the appropriate sales channel. A closed–loop process allows DataBanque to follow through on those leads and track the outcome.

				Multi-Channel Customer Service
				“Your call is important to us.” We’ve all heard that message. With DataBanque customer services, a live representative proves to your customers that you mean it. Plus, while they think it’s customer service, DataBanque manages it as an extension of marketing – with skill and experience – gathering important customer and product data and turning it into reports that help you keep customers and get new ones.

				Warranty Registration
				Your product warranty is a bond between you and a customer that can provide you with years of up-selling.It’s also a proven vehicle for developing customer profile data that can lead to more refined and cost-effective sales prospecting. DataBanque can manage your entire warranty program and give you more sales and marketing leverage than you ever thought possible.

				Customer Profiling and Segmentation
				The customer information wrapped into your lead and warranty information and incentive programs can be your most valuable untapped asset. DataBanque mines that information to give you critical knowledge to guide your marketing efforts. Understanding who your customers are, how they interact within your sales channel,and what distribution points are most effective can greatly impact your sales and marketing strategy.

				Incentive Program Management
				When you’re about to roll out a new product or you need to blow-out inventory or spike sales, an incentive program may be the order of the day. DataBanque can help design the promotion, manage the program and fulfillment, and collect and analyze the data that results.